Curious Health — Project Compass
Last updated: February 26, 2026
Overview
| Field |
Value |
| Client |
Curious Health Communications Ltd |
| Project |
Curious Compass Automation Build |
| Contract |
Schedule 2 SOW (signed Feb 2026) |
| Net Fee |
£26,000 (12 monthly instalments) |
| Ongoing |
£400/mo post-deployment |
| Timeline |
20 weeks from kick-off (target July 6, 2026) |
| Kick-off |
February 24, 2026 |
| Status |
🟢 Week 1 — Project Setup & Architecture |
What We're Building
Curious Health's "Compass" is a competitive benchmarking product for pharma companies. Currently ~80% of analyst time goes to manual data gathering. We're automating that.
Three Agents + Scoring Engine
| Agent |
Purpose |
Phase |
| Paid Media Agent |
Query ad libraries (Meta, Google, LinkedIn, TikTok) for competitor ads |
Phase 1 |
| Owned Media Agent |
Crawl competitor/client websites, extract content, AI analysis |
Phase 1 |
| Brandwatch Support Agent |
AI-powered Boolean query builder + data export |
Phase 2 |
| Scoring Engine |
Rules-based + AI-assisted scoring with human override |
Phase 2 |
Key Design Points
- Conversational interface at each stage — not static output
- Human-in-the-loop (HITL) validation interface for analyst review
- Multilingual — German, French, etc. across all agents
- Three insight layers: standard comparisons, AI-surfaced surprises, interactive exploration
- All outputs stored in client's SharePoint via Microsoft Graph API
Timeline & Milestones
| Phase |
Weeks |
Deliverables |
Status |
| Kick-Off |
1 |
Requirements, access, setup |
✅ Complete |
| Phase 1: Paid + Owned |
2–9 |
Paid agent, Owned agent, HITL v1 |
🟡 Starting |
| Phase 1 Review |
9 |
Demo to client |
⬜ |
| Phase 2: Earned + Scoring |
10–17 |
Brandwatch agent, Scoring engine, HITL v2 |
⬜ |
| Phase 2 Review |
17 |
Demo to client |
⬜ |
| Deployment |
18–20 |
Migrate to client Azure, UAT, training |
⬜ |
Deliverables Tracker
Phase 1
| # |
Deliverable |
Status |
| 1.1 |
Paid Media Automation Agent |
🔴 Not started |
| 1.2 |
Owned Media Automation Agent |
🟡 PoC exists, needs refactor |
| 1.3 |
HITL Validation Interface v1 |
🔴 Not started |
| 1.4 |
Technical Documentation |
🟡 In progress |
Phase 2
| # |
Deliverable |
Status |
| 2.1 |
Brandwatch Integration Agent |
🔴 Not started |
| 2.2 |
Automated Scoring Engine |
🔴 Not started |
| 2.3 |
HITL Interface v2 |
🔴 Not started |
| 2.4 |
Updated Technical Documentation |
🔴 Not started |
Deployment
| # |
Deliverable |
Status |
| 3.1 |
Deployed Platform |
🔴 |
| 3.2 |
UAT Sign-Off |
🔴 |
| 3.3 |
Training & Handover |
🔴 |
Client Dependencies
| Item |
Status |
Notes |
| Compass examples (×2) |
🟡 |
First received (ResMed France, Feb 25). Second (German) WIP, due end of week. |
| Scoring rubric |
🔴 |
Not yet received |
| Brandwatch API access |
🔴 |
Not yet requested |
| Inflection Point intro |
🟡 |
Jaquie meeting Iain (IP) on Mon Mar 3 |
| SharePoint access |
🔴 |
Needed for deployment phase |
Success Metrics
| Metric |
Before |
Target |
| Data collection time |
2–3 days |
< 2 hours |
| Total effort per report |
~60 hours |
~20 hours |
| Reports per month |
~2.5 |
~7.5 |
| Manual screenshots |
Hundreds |
Zero |
People
| Name |
Role |
Contact |
| Jaquie Pantoja |
Client lead (Mon-Thu) |
jaquie@curioushealth.io / +44 7592 562520 |
| Catherine Devaney |
Client MD |
catherine@curioushealth.io |
| Lottie Williams |
Client ops |
lottie@curioushealth.io |
| Hamish Nicklin |
AgentFlow CEO |
hamish@goagentflow.com |
| Stephen Greszczyszyn |
AgentFlow CTO |
stephen@goagentflow.com |
| Iain Godding |
Inflection Point (Azure) |
TBC |
Working Cadence
Risk Register
| Risk |
Likelihood |
Impact |
Mitigation |
| Ad library APIs change/break |
Medium |
High |
Abstract behind adapters |
| Brandwatch API access delayed |
Medium |
Medium |
Build query assistant without API first |
| WAF/bot blocking on competitor sites |
High |
Medium |
User agent rotation, proxy fallbacks |
| Scope creep |
Low |
Medium |
SOW clear, change control process |
| Model quality changes |
Low |
Low |
Model-agnostic architecture |
Recent Activity
- Feb 26: Repo restructured — archived PoC, added docs/specs/tasks, migrated SharePoint research docs
- Feb 25: Jaquie sent first Compass example (ResMed France). Confirmed fortnightly cadence. Inflection Point intro scheduled for Mar 3.
- Feb 24: Kick-off meeting. Hamish sent summary email confirming scope, cadence, deliverables.